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re: A Multi-Component Pre And Post-Workout Recovery Program

A Powerful Solution For Pre And Post-Workout Recovery

If you can only do 1 thing to redefine how you do fitness, create a culture where transformation is about a lot more than physical ability and appearance. -Brad Bloom, President, Lifestyle Media Group

re: is a multi-faceted program to grow your gym culture and strengthen members and staff through a holistic approach to recovery.

Muscles repair and build after a workout. You know the research, you’ve shared it with your clients and members AND not only do they understand and embrace it, they want recovery to be a consistent part of their healthy lifestyle.

When you shift focus to make recovery as important as the physical activity you create huge opportunities to shape customer experience, build value and grow your business.

How do you do it? The more you read about it, talk about it and think about it the more you’ve likely concluded that either this will be a really big investment in space, equipment and staff – a potentially huge adjustment to your business model OR you’ll just get a few foam rollers and mats to put in a corner along with a mini-frig at the front desk with some recovery drinks.

When you get re: you get a powerful recovery solution that affordably integrates into your existing space, systems and staffing so that you can focus on strengthening the culture of your community and helping them achieve better results. We’ve crafted re: as a simple, budget mindful yet comprehensive approach to recovery – one that helps increase the success of your members and business.


‘The road to recovery’ is more than muscle therapy and good nutrition – it’s a process. At your business that process begins when members enter your building or login to your program. Actually it begins before then. They have a busy and complex life filled with decisions, challenges, frustrations, demands, disappointment and more. Clients come to you to get away from all of that. But, if they don’t re:lease the stress, declutter and surrender it all before the workout the energy exerted doesn’t deliver the full potential. The internal pain is a distraction that hampers performance and risks injury.

re:lease gives you tools and support to:

  • Deliver pre-workout text or email with audio or video options.
  • Utilize and manage entrance, front desk and locker room messaging.
  • Design an indoor or outdoor re:lease studio to provide space for active release.
  • We can build a custom re:lease solution for your business.

Without reflection, we go blindly on our way, creating more unintended consequences and failing to achieve anything useful. – Margaret J. Wheatley, Leadership coach

Few places have more mirrors than fitness facilities. Yet your patrons may be staring almost blindly at the same things again and again. When it comes to holistic recovery they need a well lit, honest and caring view.

re:flection is designed to support them in pursuing after the clear view. It helps them with the art of listening to their spirit, mind and body.

re:flection equips you with engaging, thoughtful and high interest tools:

  • Podcasts that explore a wide range of reflection focused conversations.
  • Interactive mirror clings that direct attention to your team and community.
  • Trainer training on how to listen to your body and more.
  • We work with you to design a re:flection program tailored to your business.

When you promote re:storation as a part of your culture, what may come to mind are home repair shows on television. If so, that’s a good association to make. The truth is everyone at your place of business even the ones with the best physique, healthiest diet and most attractive personality are still in one way or another a fixer-upper.

Helping your members find restoration may be one of the most personalized components of the recovery culture you create. It can provide a path from hurt to healing, brokenness to wholeness, despair to hope and fear to freedom.

re:storation is crafted in consultation with you to deliver:

  • A community network directory with collaborative options.
  • Training to deliver specialized programming like Journey To Freedom.
  • Member selfies – compelling online testimonials.

As the culture of your business is embraced by your leadership, team and members something naturally occurs – everyone finds greater value in each other – they become one body seeing the potential in sharing a common passion. They celebrate together, imagine potential, and fuel new levels of energy.

Gyms that have a culture where members experience deeper community are places full of commitment and strong harmony. This re:sonate aspect of recovery can make way for sound growth.

re:sonate provides ways for you to help your members make noise:

  • Apparel and other branded products that can tie-in with online content.
  • Member and staff appreciation media.
  • Support to develop events for members and community.

Recovery is far more then strengthening the capacity to quickly rebound after an injury. A good fitness business helps clients be competent, connected and maintain perspective in physical fitness. A great fitness business helps them develop these same markers of resiliency in relationship with others.

The re:silience facet of re: helps you to elevate the look and feel of your business. Members workout – practice self care – AND because they resonate with the environment you create they really have the potential to become others minded. That can ultimately lead to new memberships. It most certainly leads to your existing members being stronger in times of adversity and being more eager be a force of good in your community.

re:silience supports you and your members with:

  • Customized ‘take action and do good’ surveys
  • Ready-to-use challenges, causes and community engagement
  • 1-on-1 workout buddies

When post-workout recovery becomes a planned reset from the routine then it’s a re:treat. Your members want it. In fact they’ll look forward to the refreshment and invigoration that retreats deliver.

This is their opportunity to go somewhere special, do something different and recalibrate their perspective. Fitness retreats as part of the complete re: program add a component of variety and rhythm to your clients’ overall wellness lifestyle.

Give them a spiritual, mental and emotional reboot they can’t get anywhere else.

Re:treat can start simple and develop as far as you want to take it.

  • Guide to help you consider options, envision possibilities, plan, execute and grow.
  • We can provide initial or ongoing direct support for your team.

re: is your customizable multi-faceted program to grow your gym culture and strengthen members and staff through a holistic approach to recovery.

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