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ANTICIPATE – own it now!

Back in 1976 Heinz Ketchup released a commercial campaign featuring the chorus of the 1971 Carly Simon song Anticipation. It was so popular they kept doing related commercials for over 20 years. The hook, “anticipation – it’s making me wait”, celebrates patiently enduring with eagerness. Jesus Christ celebrated the simple and genuine faith of a little child. You may not see it all now but you believe. Faith is the substance of things hoped for and the evidence of things not yet seen. When we anticipate like that we own it now!

We expect that if we put forth diligent effort over time, eventually, we’ll achieve a desirable outcome. But positivity has it’s limits. Exercise can lead to injury. And sometimes you just don't feel it. AND very often the many people around you just won't see it.

FORGET THE WORLD'S VIEW - EMBRACE GOD'S VIEW

Here’s where God makes a defining difference. To anticipate, especially from a Christ-centered perspective, means to take action before something happens, to take into possession beforehand. It’s not just expecting, it’s the active and confident act of preparing – and the Bible talks a lot about it. Anticipate the miracles of God.

The Winter 2026 issue of Faith & Fitness Magazine brings stories and transformational insights to help you take the thing you anticipate, acknowledge God and own it now! This is a shift from “standing in faith” for someday - "when we all get to heaven", to being the person who trusts in Jesus Christ to do what he did – and even greater works. That’s right it’s time to believe AND do the work – both, and do them both immediately – right now!

Train strong in Christ,

Brad Bloom, Publisher

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Further Reading

MusicBible – Workout music for your 100% – VIDEO
We talk with the MusicBible team about the tunes we think can take all your workouts to '100%' both physically and spiritually.
Winter Getaways To Rejuvenate Body And Spirit
Get to a place this winter where God can finally get alone with you. It's time to rejuvenate your body and spirit.
Does Faith-Based Fitness Make Sense Today?
Dr. Kenneth Cooper is known as the Father of Aerobics. In this 2007 conversation with Brad Bloom he shares insights about faith.
Burnout Isn’t A Workload Problem – It’s A Diet Problem
It's morning and you already feel the burnout. You're busy - too busy! Your body needs to be fed - by God. It's up to you.

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