FAITH AND FITNESS NEW GYM OFFERS CHANCE TO GROW SPIRITUALLY
– Hickory Record
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In downtown Hickory, North Carolina (population a little over 60,000) there is a new (as of May 2017) business. This gym, in a building that formerly housed an Army/Navy store has a sharp interior design, good selection of equipment a smoothie bar and more at a renovation investment over $400,000.
While I think church fitness ministries and fitness facilities are great, I’m a huge advocate for Christians being entrepreneurs. Start-up and growth can both be fast. Beyond the financial investment, you can bet the owners are personally invested in wanting to do ministry right. zRock Mind & Body Fitness has a lot of what it takes to do fitness ministry well. The owners are degreed, business smart, fitness trained and passionate about their faith. Their Lazarus Workout is innovative programming rather than an adaption of a commercially available program. Their location is in a marketplace environment. The staff/membership relationship model is incarnational. All of these are trends and qualities I identified as key to how faith-centered fitness is redefining the fitness industry and Christian culture in 2017.
Their website is engaging and membership is priced right. Also huge is that they make nutrition an important component of their service. I think owners Dusty and Brittney McGuire along with Operations Director, Jordan Parker are poised to make a big impact for Christ. A new business is always a lot of work, but their vision and energy can drive a new level of physical and spiritual fitness in their local community.
